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Marketing Advertising Manager

Duties & Responsibilities:
Liaison has an opportunity for a Marketing Advertising Manager with three to five years of experience including consumer electronics or IT industry. This position is responsible for generating demand to hit the quarterly/yearly financial plans. Includes driving online traffic that promotes offers on third party publisher sites resulting in Revenue, Unit and Margin attainment.
The primary responsibility of this role is to manage multiple partnership programs. This includes forecasting goal attainment, planning and execution of placements and text offers that go to market, continuous analytical assessment, and managing the quarterly budget. You would get to work closely with Merchandising, Site Team, Cycle Planning team, publishers, and other vehicle leads.
Some specific Responsibilities:
- Develop a digital marketing strategy;
- Execute strategy across digital channels;
- Collaborate with Merchandising, Site team, and Cycle Planning team to develop competitive and relevant offers/price points in all lines of business that will deliver traffic and conversion;
- Report out performance of effective and ineffective offers to help understand and develop a clear strategy;
- Maintain weekly offer roadmap to hit/exceed goals and/or flag risk to attaining goals;
- Able to provide clear direction to the account team on timelines and campaign expectations;
- Generate campaign/offer analytics to measure impact and to plan for vehicle and offer improvements;
- Be accountable to vehicle performance, quality, deliverables and budget;
- Deliver a digital marketing playbook that documents best practices and serve as a knowledge resource.

Background &
Experience:
- Three to five years of experience in marketing with a track record of measurable results preferably in the consumer electronics or IT industry;
- Strong digital marketing capabilities with deep experience in developing and executing marketing plans;
- Experience in merchandising, brand, or media;
- Experience in managing agency resources;
- Four year degree in Marketing, Advertising or related field, or equivalent work experience.

Hard Skills:
- Strong analytical and budget management skills;
- Strong familiarity with CRM systems.

Soft Skills:
- Strong analytical and budget management skills;
- Appetite for driving innovation and change;
- Good organizational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organization;
- Ability to manage through ambiguity to drive results;
- Ability to thrive in a fast-paced and demanding environment.

Details:
This is a full-time, full-benefits position onsite in Round Rock working with Liaison's client's marketing team. This ongoing position is expected to start with an initial 18 month handshake commitment. Details will be provided during the interview process.

Compensation:
Based on experience.

Benefits:
Full employee benefits package includes 100% Liaison-paid PPO medical and dental insurance, paid vacation/sick and holiday leave, 401k program with company matching, short- and long-term disability insurance and optional supplemental insurance coverage. Details will be provided at time of job offer.


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